Approximately 4.7 Billion people worldwide use the internet. Social Media have surpassed 3.8 Billion which equates to about 60% of the world’s population.
Therefore, for anybody looking to create their online home business then using Social Media is a must if you want to start trying to get traffic to your website.
There are so many Social Media Channels out there some of which are more successful than others. Some of these channels will also be better places for you to hang out than others depending on who your target audience is.
Try to not get too overwhelmed by the prospect of using Social Media as I hope I can explain in simple terms which platform is best to use for you and how to go about starting the process.
What I will mention is that it is best to get good and comfortable at using one media channel before you go onto using others otherwise you might suddenly feel out of your depth.
I tend to use Facebook the most as this is where I feel most comfortable and I ensure I post here every day as a minimum.
The other channels I use in equal amounts are
I have opened a Tik Tok Channel, but I still feel uncomfortable using this and my audience tends to be older so not here as much. However, this is a work in progress, and I will find a way of using as it gets bigger.
Facebook has been around for over 16 years now and is by far the largest of all the Social Media Channels.
1.95 Billion followers are on Facebook which means that one third of the world’s population aged 18 or over can now be reached through this channel. Women equate to 44% of the audience with male audience equating to 56%.
Whilst the growth of Facebook is slowing down it is still in growth year-on-year.
On Facebook you can post photos and now you can also stream live to your audience. I consistently post of my Facebook pages and I go live everyday Monday to Friday as this has a greater engagement range.
First you need to create your own individual Facebook Page if you do not have one already.
Visit https://facebook.com and go to Create New Account.
Complete the details appropriately and press “Next” button. Facebook will ask you for
First Name & Surname
Date Of Birth
Then Press “Sign Up”
Type in the security check “captcha” characters that Facebook asks for. Then press “sign up” again.
Log into your e-mail service and then you can connect with friends.
You can now start to compile your Profile Page, Security and Page Set so that other people can find you.
Once you have completed your own Facebook profile then you add a business Facebook Page or Group that you might want to work with.
This is my profile page.
You can have as many Facebook pages linked to your profile as you want just by clicking create button top left of page.
The other option is to create a group which I do if I am creating a course or membership.
Once you have set up you can then start to find friends and family and then start to build out your audience.
Facebook has lots of helpful tips if you get stuck.
Twitter started back in 2006 and is mainly used for sharing news fast, follow high profile celebrities and keep in touch with old school friends.
Every day there are approximately 500 million tweets sent so as you can imagine it is a popular platform for business users to connect with their audience.
Twitter is super simple to use but to get the greatest growth you should post a minimum of 6 times per day.
Set up your account https://twitter.com/home
Complete your details on your profile as much as possible.
Create a post by clicking the text box that says, “What’s Happening”.
It can be a photo, GIF, or a poll using the icons below it.
Add a URL link to the greater detail once you have added a little caption about the link for others to read more.
Add some #hashtags to the post which is what enables you to reach an audience.
In total, you only have 140 characters so make sure the words you use are interesting and snappy.
Follow people and pursue other posts by pressing #Explore on the left-hand side of your profile page. You will then find lots of links to popular posts that are trending. Here you can also follow celebrities, sports people, politicians etc
When you see the posts, you can retweet with or without a quote (I suggest a mix of both).
You can then also follow your favourites and start to build your account from there.
Pinterest has only been around since 2010 but is growing in followers daily. The aim is to share and collect images.
Try to think of Pinterest as a Bulletin Board where you put notice pins onto as you can see from my account
Go to https://pinterest.com
Select “sign up” in the top left-hand top corner of the web page.
Create your account
Enter your e-mail
Create a password
Enter your age
Continue to input the rest of your information
Once your interests are in place Pinterest will offer you some pins. You can click on those of interest and add to boards that you create. If you wish you can follow those people.
General rule is that people will follow those who follow them.
I create separate boards for my own pins and link to my own URL so that your followers can lead to your website.
The advertising reach of Instagram is around 89.3 million users. 200 million users every day will interact with at least 1 business profile. Users generally visit once per day which lasts an average 28 minutes. Instagram is now owned by Facebook and is another growing platform.
Instagram is fast moving and is all about posts through photos, lives, and stories.
To use you need to download the app as the desktop is limited in what it can do.
Click “Sign Up” to get started and create your account. It is worth joining with your Facebook account as they are linked.
At the bottom of the app you will see various icons
Search – Here you can follow others, like photos etc
“Plus Sign” – Where you add photos – Write captions of interest and then add hashtags as this is how other people will find your content.
Heart – Used to see who is following you and liked your posts.
Shadow Picture – Your account which shows all your posts.
As Instagram grows it adds different features.
This is a platform for business users and connections for career development. You can use your profile as a resume.
Whilst it is a professional site it is also a social network where you can share ideas or post thoughts and even jobs.
There are about 610 million users and started up in 2003.
Initially you need to set up your profile
Start to build your profile which is how people will start to find you.
You can then start to build up your followers through interest and people you might know.
Continue to build up over time and look to post every other day as a minimum.
YouTube is a great video sharing social network platform and I know that it is something that I use regularly.
YouTube has about 2 Billion users and most are aged between 18- and 44-year old.
Many people like myself used to supplement their business whilst others are making money through their YouTube account alone.
If you have a Google ID or G mail account, then you can create your account relatively easily.
Alternatively go to https://Youtube.com and create your account.
Asks you to enter Google Username & Password
E Mail Address
Create your profile and YouTube Channel.
Your YouTube channel will allow you to post videos that you make.
Your personal profile will allow you to upload other people videos and save.
Hopefully, you will now be able to set up your accounts with my simple instructions. To be honest it is relatively easy to set up your profile in each and takes little time to get used to.
Moving forward I will go into a lot more detail with some hints and tips to enable you to reach more people and enable you to drive more traffic and improve your website ranking.
As I mentioned first you need to find your audience and start to use the platform that you enjoy and where you know your people are.
Once you get good with one then you can start to roll out others until you build up the various platforms and then post on all regularly.
I am sure that we will continue to get more and more Social Media Platforms as the web space increases continuously.
If you need any further help advice or if you have any questions, then please post below.